Frankfurt 2011: Chrysler Puts on a Mopar Show


Chrysler's accessories division, Mopar, is displaying a fully decked out Jeep Wrangler at the Frankfurt Auto Show.

As this year's Frankfurt Auto Show commences, American automaker Chrysler is prepared to reveal to an anxious European public their parts and accessory brand, Mopar. With Fiat now owning a large share of Chrysler, Europeans are getting their true first taste of the famous accessories Mopar has to offer. Specifically, a fully "Moparized" Jeep Wrangler is on display at the Chrysler stand with added features that are familiar to many long-time American buyers.

These include front and rear off-road bumpers, rock rails, tail lamp guards, synthetic winch line, slush mats, grab-handles with coat hook, and Tonneau covers for the rear cargo area and the second-row seats. According to Pietro Gorlier, COO of Mopar, "At shows in the U.S., we've demonstrated how we can add value to our brands and vehicles. We'll now show how we can further enhance the performance and appearance of our vehicles in other parts of the world. More than 60 percent of consumers who are in the market to purchase a new vehicle will consider the breadth and availability of accessories."

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