Freezing Winter Storms Send Jeep Sales Sizzling

Including its “half baked” Cherokee model.

Despite the lukewarm review it was given by Consumer Reports just last week, the Jeep Cherokee conquered its segment last month, claiming an unrivaled share of the hot small-SUV market. It joined other Jeep models in bringing the brand’s sales up 38 percent in the month of January. According to various reports, customers were drawn to Jeep showrooms due to the harsh winter storms in recent weeks, seeking its reputation for all-weather and off-road capabilities.

Jeep managed to claim 4.1 percent of the entire car market in January, an all-time high for the brand and its best since the SUV-happy 1990s. While specialists expected the new Cherokee to cannibalize sales of other brand products, its other nameplates all enjoyed similar growth - with Compass, Patriot, Wrangler and Grand Cherokee sales all expanding between 6 and 31 percent. With the winter months of November through January showing continuous growth for Jeep, the company must be hoping that Punxsutawney Phil’s prediction of an early spring will be proven wrong.

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