French Automaker PSA Announces Return To The US

Technology / Comments

But it says that it isn't going to sell cars?

There have been rumors circulating that French auto group PSA is ready to make a return to the US. PSA is responsible for selling cars from the Peugeot and Citroen brands, as well as the DS luxury brand. We've been curious about French cars in the US, and PSA has just announced its first entry in the country. Unfortunately, it's not a car or even a crossover. Much to our disappointment, PSA has decided to test the waters with a mobility app called Free2Move. PSA has chosen Seattle, Washington, to be the first city to test its new application.

Basically, Free2Move analyzes the locations, costs and availability of different transportation options to help users plan their route. The app is already running in seven European countries with proven success. Free2Move will compare prices of ride share apps such as Car2Go, Zipcar then TravelCar and bike sharing apps such as Ofo Bike, Lime Bike and Spin Bike. "The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Group PSA," said PSA's North America President and CEO, Larry Dominique.

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Dominique went on to say that "As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products." This may not be the big announcement that we were hoping for from PSA, but it seems like the company is still interesting in selling cars here in the future. Free2Move is the first part of PSA's Push to Pass plan, which includes digitalization, internal performance and social responsibility. It may not be much, but a French automaker officially has operations in the US.


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