According to data from the National Automobile Dealers Association, in 2017, dealerships were losing about $421 on every new car and $2 on every used car, after expenses. Only a couple years before, in 2015, dealers lost only $22 per new car and $132 per used car. Looking at these figures, why would anyone want to sign up for a franchise that has very little name recognition? "The world is changing around us from a standpoint of the way the people buy and engage in purchases,” Dominique added. North America currently has more than 40 car brands and more than 300 models. Add to that headache is how the automotive industry, in general, is changing.