French Automakers Prepare Return To The US

Industry News

We could see French cars on the roads in as few as three years.

The United States has very different emissions and safety regulations than Europe. As such, certain automakers cannot justify the cost that it takes to sell a car in the US. Currently, there are no French automakers in the US, but that could soon change. We have heard rumors that the PSA Group (which sells Peugeot, Citroen and DS) could sell cars in the US under its luxury DS brand. Talking to PSA's CEO at Frankfurt, Automotive News reports that the French company could start selling cars in the US in as few as three years.

PSA CEO Carlos Tavares said that the company's next generation of vehicles will all be built to meet US regulations. "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the US regulations," he said. The luxury DS brand could be the first PSA brand to reach the US, but Tavares says that the company will not announce which of its three brands will arrive first. Rest assured that a decision has been made, but PSA is keeping it close to its chest for now. Our bet would be the DS brand, because the Peugeot and Citroen brands are too focused on hatchbacks, which Americans hate.

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All three of PSA's brands have showed off some stunning concepts over the past few years, so we are actually excited to see what French cars will make it stateside. PSA also made a big move this year by purchasing the Opel and Vauxhall brands from General Motors. The French return to the US will be a 10-year project, starting this year with car sharing and mobility partnerships. We'd really like to see the DS brand come in with a SUV and a compact sport sedan, with a sports car to follow.

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