He actually goes further than that, calls them “commandments.”
The problem with the cars that Tesla builds is that the technology involved attracts the attention of a lot of people with no previous interest in cars, and therefore with context for the machine's performance. So one video of a badly run drag race between a Model S and a Challenger Hellcat goes viral and suddenly a lot of people are thinking that the Tesla is always faster all of the time no matter what. Well, this Hellcat owner has had enough.
In the video he lays out seven commandments for the owners of Hellcats to follow so that he doesn't have to listen to people who don't know any better talking shit about his car. Seriously NSFW language.