Here's what Toyota's hot new SUV will cost you.
The Toyota Venza has just been released in the US, and looks like a seriously attractive option, although its exterior styling is a very small part of why we like it. The revival of this particular nameplate sees it share a platform with the Toyota RAV4, but it's a very different vehicle that lies somewhere between the RAV4 and the Lexus NX. As you can guess, this means that it's pricier than a RAV4 and cheaper than an NX too.
Pricing starts at $32,470 for the base LE model, while the XLE trim costs $36,000 on the dot. The top Limited trim also sneaks in below forty grand at $39,800.
By comparison, the Venza's most natural competitor the Honda Passport starts at a base price of $31,990 while the top trim is a hefty $43,780. Another model it will cross swords with is the Volkswagen Atlas Cross Sport that offers better pricing with the cheapest model starting at $30,545 and the most expensive version asking $37,345, but it's worth remembering that a lot of features cost extra.
In other markets where the Venza has already been released, it's been wildly popular, and with pricing like this, we expect it to perform well on the domestic market too. Thanks to an impressive list of standard features, there's little need to upgrade much in terms of standard equipment, and this will doubtless be a deciding factor for many buyers looking for good value. Although we glossed over its appearance earlier, the styling of the Venza has certainly contributed to its popularity and some tuners have made the most of this by offering styling packages that further enhance the handsome looks.
All in all, the Venza appears to be a well-rounded package that has everything you could possibly want in a family car: space, style, stellar features, and sensible pricing. The only question is if it will be embraced by our market or if this is just one too many niche-fillers in yet another massive automaker's extensive arsenal. Based on what we can tell, the Venza deserves its moment in the spotlight and will likely be holding on to that spot for some time to come yet. Blending the capability of a Toyota with the style of a Lexus certainly sounds like a winning recipe.