The US configurator for the BMW 2 Series Gran Coupe is now live.
Last year, BMW lifted the wraps off the first-ever2 Series Gran Coupe. Unlike the driver-focused BMW 2 Series Coupe, the new four-door coupe is based on the same front-wheel-drive platform as the 1 Series hatchback. That makes it an oddity in BMW's lineup, which the automaker clearly sees as one of the model's unique selling points.
Now that sales for the four-door coupe have started, BMW has launched a new advertising campaign for the 2 Series Gran Coupe starting with the first US commercial. Clearly, BMW is positioning the 2 Series Gran Coupe as a quirky alternative to its rivals such as the Mercedes-Benz CLA. "In life you can do things their way, or your way. This is Option 2," an announcer says in the commercial. With its unusual styling and front-wheel-drive platform, the BMW 2 Series Gran Coupe is certainly going to be polarizing.
If you're looking to buy a BMW 2 Series Gran Coupe, the US configurator is also now live. In the US, the BMW 2 Series Gran Coupe is only available in two trims: the 228i xDrive and the M235i xDrive, which start at $37,500 and $45,500, respectively, excluding the $995 destination fee. But the price hikes up as soon as you explore the options list.
Want the Shadowline exterior trim that adds black window trim and black mirror caps? That will cost an extra $500. There's also a choice of seven exterior colors to choose from, but only Alpine White is available at no extra cost.
Choosing Black Sapphire Metallic, Melbourne Red Metallic, Mineral Grey Metallic, Misano Blue Metallic, or Snapper Rocks Blue Metallic will set you back an extra $550, while the stylish Storm Bay Metallic finish costs $1,200. Six wheel designs are available in 18- or 19-inch sizes, with the latter costing $600 each.
As for the interior, there's a choice of five leather materials and three trims available at no extra cost. Available options include a $200-Parking Assistance Package, a $2,650-Premium Package, Active Cruise Control for $1,200, and many more. Fully loaded, the total cost of our BMW 2 Series Gran Coupe came to a whopping $55,815 excluding the $995 destination fee – that's around $15,000 more than the starting price of the BMW 3 Series.