Future Of Infiniti Q60 In Serious Doubt

Industry News / Comments

It's the story of luxury coupes these days.

The current Infiniti Q60 luxury performance coupe first went on sale back in 2016, not long after the debut of its sedan counterpart, the Infiniti Q50. Neither has changed much with Infiniti giving the models relatively minor packaging updates in the years since. The Q50 Hybrid, however, was dropped from the lineup in 2019. While both the Q50 and Q60 should be receiving complete redesigns right around now, Infiniti is facing significant challenges as it aims to reinvent itself following years of disappointing sales.

New CEO, Ashwani Gupta, has a plan to revitalize Infiniti as "Nissan-plus" rather than a "mini-Mercedes." Translation: Infiniti realizes it's not at the same level as Mercedes, BMW, Audi, and Lexus. With a greater focus on its crossovers and SUVs, the Q50 is Infiniti's only sedan following the discontinuation of the Q70 last year.

2017-2020 Infiniti Q60 Coupe Front Angle View Infiniti
2017-2020 Infiniti Q60 Coupe Side View Infiniti
2017-2020 Infiniti Q60 Coupe Rear Angle View Infiniti

Automotive News has learned that aQ50 redesign is planned for 2023, complete with a new electrified platform. It'll still have a gasoline engine, but Nissan's e-Power hybrid technology turns that engine into a power generator for the lithium-ion battery and electric propulsion system. But what about the Q60? Does it have a future? The answer appears to be "no."

At the moment, Infiniti has not disclosed the Q60's future (nor the Q50's for that matter), but as the luxury coupe segment, in general, is dwindling it wouldn't make much sense to continue offering a slow-seller. To compare, a total of 25,987 Q50s were sold last year with just 5,043 units of the Q60 finding new buyers.

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2017-2020 Infiniti Q60 Coupe Steering Wheel Infiniti
2017-2020 Infiniti Q60 Coupe Driver Seat Infiniti
2017-2020 Infiniti Q60 Coupe Driver And Passengers Seats Infiniti
2017-2020 Infiniti Q60 Coupe Engine Infiniti

Both models have experienced significant sales drops over the past couple of years, but the Q50 can still hold its own. A redesign with styling influenced by the 2019 Qs Inspiration concept and that advanced powertrain is exactly what's needed. The Q60 is not in the same position. However, that concept features four-door coupe styling, so it's entirely possible Infiniti aims to combine both models into one. Convincing some former Q60 customers to add an extra set of doors also sounds doable.

In any case, those who want a twin-turbo V6-powered Q60 shouldn't hesitate for too long.

Infiniti
Infiniti
Infiniti
Source Credits: Automotive News

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