General Motors Accelerates EV Product Plans

Electric Vehicles / Comments

GM's CEO says its EVs will come to market faster than what had been planned.

General Motors is shifting its EV product plans into warp speed as it competes with other major global automakers to carve out a niche in the burgeoning segment. Responding to a question from an analyst during a Q3 earnings call this week, GM CEO Mary Barra said the company "will definitely bring EVs to market faster than what the plan was a year ago."

She remarked that GM has "learned a lot in the last year, and the speed at which we're developing the [Cadillac] Lyriq and the [GMC] Hummer are evidence of that."

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2022 GMC Hummer Front Angle View GMC

The Cadillac Lyriq is a forthcoming battery-electric crossover from GM's Cadillac luxury brand, revealed this past August, while the GMC Hummer, unveiled late in October, is a rugged, high-riding off-road truck that picks up where its thirsty gas-powered forebears - the Hummer H2 and Hummer H3 - left off. They're just about on polar ends of the product spectrum.

The timelines for those two products probably won't see much of a shift as GM accelerates its EV onslaught, but there are plenty of other battery-electric vehicles we're aware of that could well see their release dates moved up. GM's flexible, cost-effective Ultium battery technology "is going to allow [GM] to have vehicles in high volume segments," Barra said this week. "We will have entries across our brands and across our segments."

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Those high-volume products will include the hand-built flagship Cadillac Celestiq sedan, along with another three Cadillac models; a Chevrolet pickup and two crossovers; a pair of Buick utility vehicles; and the autonomous Cruise Origin. If Barra's comments are taken at face value, it means we could be seeing each of those hit the road sooner than GM had originally planned.

Even still, the clock is ticking, as Ford prepares to deliver its first examples of the new Mustang Mach-E before the end of the year, and EV newcomers like Rivian, Lordstown Motors, and Lucid Motors all inch toward production.

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