GM strikes while the iron is hot.
Earlier this week, a Tesla Model S randomly caught fire while driving down Santa Monica Boulevard in Los Angeles. The man driving the car was Hollywood director Michael Morris, husband of actress Mary McCormack. The cause of the fire is currently being investigated, but McCormack tweeted out “No accident, out of the blue, in traffic on Santa Monica Blvd. Thank you to the kind couple who flagged him down and told him to pull over. And thank god my three little girls weren’t in the car with him."
Tesla has since responded by saying "We offer our support to local authorities and are glad our customer is safe. This is an extraordinarily unusual occurrence, and we are investigating the incident to find out what happened.” Not to let an opportunity go to waste, GM's lead storyteller, Ray Wert, reached out to McCormack to offer her a Chevy Bolt to drive. The tweet read "In the interim, we’ve offered to loan @marycmccormack a @chevrolet Bolt EV so she has a more dependable electric vehicle to drive." We have to admit, this was some pretty slick social media work on GM's part.
The company is taking advantage of Tesla's misfortune by selling as many Bolt EVs as it can. Wert tweeted out "The @GM advanced tech Comms team are just big West Wing fans and want to make sure @marycmccormack has some dependable all-electric 238 mile-per-charge transportation."