Genesis G90 Priced Well Below The Mercedes-Benz S-Class

Pricing / 23 Comments

Pricey luxury cars have been put on notice.

At the end of July, Genesis opened the order books for its flagship luxury sedan, the G90. The Genesis G90 also joined the brand's Priority One program, which allows customers to place a deposit to be among the first in line. Back then, customers were asked to place a $1,000 refundable deposit without knowing how much the flagship luxury sedan would cost or how much power it would make. For whatever reason, Genesis has waited until now to reveal those figures.

So, without further delay, the 2023 G90 starts at $88,400. The base model uses a 3.5-liter V6 to produce 375 hp and 391 lb-ft of torque. The top-tier model starts at $98,700 and uses an e-supercharged 3.5-liter V6 that produces 409 hp and 405 lb-ft of torque. But both cars are so much more than that.


The G90 does not have trim levels, per se. Instead, the driveline indicates how much cash you've spent. Still, the differences between the two are incremental. The top-line G90 adds only the following features over the base model, in addition to the e-supercharged motor: Multi-chamber air suspension, rear-wheel steering, a tire patch kit instead of a spare, 21-inch wheels, soft-close powered doors, heated and ventilated seats with massaging and memory, second-row vanity mirrors, rear wireless charging, and finally, a Bang & Olufsen 3D sound system.

That means much of the car's equipment is standard, in keeping with Genesis' plan to undercut the Germans. There are, frankly, too many standard features to list, so we're sticking to the highlights. Genesis will offer its Digital Key 2 on the G90, which uses sensors around the vehicle to allow owners to unlock their car from their phone or smartwatch. Right now, it is only available for Apple or Samsung devices. That will also load a custom set of parameters based on who opened the car.

Also included is the Mood Curator, which uses a combination of ambient lighting, the sound system, massaging seats, the fragrance system, and the sunshades to create a specific ambiance in the car. Currently, Genesis has four pre-programmed models.

Those are only two of the many luxuries offered on the base G90, which doesn't sound very "base." So, we decided to cherry-pick a few of the best ones to list out here. That includes a panoramic sunroof, Nappa leather seats, fingerprint authentication, Apple Carplay, Android Auto, matte wood trim, remote parking assist, and Highway Driving Assist 2. Level 3 autonomy tech will also be available.

The last one is particularly cool. In addition to a suite of active driver assists like lane-keep assist, lane centering, and adaptive cruise, HDA 2 will use machine learning to conform the car's adaptive cruise software to your own driving style. Meaning, your car will drive more like you. Which, depending on how you drive, might be a little scary. We can't wait to see how it views our driving style.

Neat tricks aside, the loaded G90 coming under $100,000 MSRP is an incredible feat. We're sure some options will nudge the car further into S Class territory, but for now, the G90 is poised to offer a budget alternative to Merc's perennial luxury sedan.

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