Genesis GV80 Will Undercut BMW X5 By Exactly $10,000

Pricing / 13 Comments

The automaker has announced pricing for its first SUV.

The Genesis GV80 is a crucial model for Hyundai's luxury division. The SUV is the first of its kind for the automaker which has, until now, focused on traditional sedans. Now, we have official word on how much the GV80 will cost - over a month ago, we reported that four-cylinder models would start at around the $50,000 mark. That's pretty much spot-on since the base 2.5T RWD Standard carries an MSRP of $48,900. This means that the GV80 will undercut the base BMW X5 by exactly $10,000.

Moving up to the Advanced trim costs $52,800, while the Prestige goes for $57,050. Combining AWD with any of these three trims adds around $6,000 to the price, so the most expensive four-cylinder model is the 2.5T AWD Prestige at $63,400. However, it's worth noting that AWD gets you more than just added traction - the base trim, for instance, also gets a panoramic roof and ventilated front seats, for instance.

Genesis Genesis Central Console Genesis
Central Console

As we've come to expect from Genesis, every model is decently specified. The 2.5T RWD Standard gets full LED quad headlights, leatherette upholstery, power front seats, ten airbags, and a large 14.5-inch infotainment display. The Advanced adds niceties like front-seat ventilation and a Lexicon 21-speaker audio system, while the Prestige packs in three-zone climate control, remote smart parking, and leather seats.

Buyers wanting six-cylinder power will have to spend at least $59,150 on the 3.5T AWD Standard. Unlike the 2.5T, models with the 3.5T engine are exclusively paired with AWD. The 3.5T Advanced costs $64,350, while an additional trim - the 3.5T Advanced+ - costs $65,050. The range-topper is the 3.5T Prestige at $70,950 - this model gets a strong specification with the likes of Nappa leather, a 12.3-inch 3D digital instrument cluster, power-closing doors, and an electronic limited-slip differential.

"To our competitors, consider the GV80's pricing a shot across the bow," said a confident Mark Del Rosso, President and CEO of Genesis Motor North America.

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Del Rosso's statement isn't just blowing smoke, though, because even the top-line GV80 will undercut the pricier BMW X5 and Mercedes-Benz GLE-Class by thousands of dollars while shipping with a boatload of equipment. Genesis hinted thatan even bigger GV90 could be in the pipeline if the market responds positively to the GV80 and, with these competitive prices, we see no reason why that wouldn't be the case.

All GV80 prices exclude a destination charge of $1,025. The SUV will go on sale later this summer as a 2021 model.

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