Genesis Is Officially One Of The Safest Automakers

Safety Technology / Comments

Add it to the list of the company's recent accolades.

Genesis has come a long way from being a model within the Hyundai lineup to a fully-fledged luxury brand. In its few short years, Genesis has already managed to score a top ranking from JD Power for initial quality, beating out Lexus and Porsche. The Korean company is also close to rounding out its lineup with the recently teased G80 facelift and the GV80 SUV. But before those cars arrive on the market, the 2020 Genesis G90 (the brand's flagship sedan) just earned an important accolade.

Following its recent facelift, the G90 has just earned a Top Safety Pick+ award, the highest available safety score, from the Insurance Institute for Highway Safety (IIHS). Both the smaller G80 and G70 sedans also earned the award, making Genesis the only brand with an entire lineup Top Safety Pick+ rated vehicles. We assume the GV80 will also receive the award when it arrives later this year.

Genesis/James Lipman
Genesis/James Lipman
Genesis/James Lipman

"At Genesis, we thrive on putting our customers first," said Mark Del Rosso, President, and CEO of Genesis Motor North America. "That's why we greatly appreciate this acknowledgment of our vehicles' excellent performance by the highly-regarded IIHS."

In order to earn this coveted rating, a vehicle must match three criteria. First, it must earn "Good" ratings in the driver-side small overlap front, passenger-side small overlap front, moderate overlap front, side, roof strength, and head restraint tests. Second, it has to receive an "Advanced" or "Superior" rating for its available front crash prevention technology. Finally, it must come with "Acceptable" or "Good" headlights as standard equipment.

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Front Angle View Genesis
Genesis/James Lipman

Headlights have been a particularly tricky area for automakers to succeed on in IIHS testing but Genesis hasn't been stymied.

"Nighttime visibility is critical to highway safety, so we're particularly glad to see that the G90 comes standard with headlights that earn a good rating in our tests. This means that all new G90 buyers will drive away with a vehicle that provides good visibility while also limiting glare to other road users," said IIHS Chief Research Officer, David Zuby.

2017-2020 Genesis G80 Sedan Front View Genesis
Genesis/James Lipman

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