Genesis Working On Proper BMW Rival With Hybrid Power

Rumor / Comments

Genesis is reportedly working on an electrified powertrain that sends power to the rear axle.

Reports coming out of Asia claim that Genesis is hard at work on a rear-biased hybrid system. A report in the Asiae newspaper says that the Korean automaker is currently working to create its first proper plug-in hybrid.

Sister companies Hyundai and Kia both have hybrid vehicles, but these are front-wheel-biased. By creating a rear-biased system, it appears that Genesis is taking aim at the likes of BMW and Mercedes. However, a spokesperson says that we shouldn't get too excited just yet.

"Of course, research on various powertrains is needed... [but] there is nothing officially under development for the purpose of mass production." That choice of words could be very telling.

Genesis Genesis

Just a few days ago, Genesis unveiled a concept for the Gran Turismo gaming universe called the X Gran Berlinetta Vision Gran Turismo. This fictional beast features a 10,000-rpm V6 engine that, combined with an electric motor, produces a total of 1,071 horsepower and 986 lb-ft of torque.

If such a car were ever to cross over from the virtual realm, it would certainly power the rear wheels or at least prioritize them. Such a car would also not be made in vast quantities, which makes us think that perhaps Genesis is working on the rumored hybrid but that the technology may never filter down to regular cars like, say, a Genesis G90 sedan.

Genesis Genesis

Genesis has been very busy expanding its scope of late. The automaker wants to target the likes of Bentley and Rolls-Royce with bespoke creations that the luxury-conscious crowd will adore, and a front-driven vehicle doesn't suit such a niche. At the same time, the company has been dropping hints that it will create a high-end sports car of some sort.

Whether this rear-biased hybrid powertrain finds its way to a luxury sedan that can fight the BMW 3 Series, a premium sports car that rubs elbows with Aston Martin DB12s, or just a sporty SUV coupe that can lure GLC 63 buyers away from Mercedes dealers, a hybrid with RWD seems like a good call. We'll just have to wait for Genesis to confirm it.

Source Credits: Asiae via Korean Car Blog

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