Genesis Needs Your Help Making A Big Decision

Luxury / Comments

Genesis asked. Twitter responded.

Genesis revealed something stunning last week that needs to make production. The X Concept is an all-electric GT coupe whose exterior design looks at least 60 to 70 percent production-ready. The interior would likely be toned down somewhat, but the general styling direction is firmly there.

The four-seater would definitely be a brilliant halo model for the South Korean luxury brand. It'd even upstate its German rivals because, as of now, they all lack a purely battery-electric big coupe. Heck, Mercedes is getting out of the big two-door business entirely with the demise of the S-Class coupe and sales of the BMW 8 Series haven't exactly been stellar.

Genesis
Genesis
Genesis
https://twitter.com/GenesisUSA/status/1378135160219123715

Tesla doesn't even have something to compete with. Genesis is literally charging ahead with its own path here but it still remains undecided whether or not to proceed with production. But the good news is that it's seriously considering it. The latest evidence comes directly from Genesis CEO Mark Del Rosso.

The brand's official Twitter account posted a question at the behest of Del Rosso, asking the following: "If you would reserve the Genesis X with a $1,000 deposit, leave us a comment. Our President & CEO Mark Del Rosso wants to know."

There have been overwhelmingly positive responses so far, with many people demanding that the production-spec version retain its all-electric setup as opposed to becoming a hybrid or PHEV.

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Genesis
Genesis
Genesis

Keeping the concept's sexy styling is another requirement. Genesis has not commented on the post but it really doesn't have to; they're reading the same feedback as everyone else. We should also point out Genesis has not given any indicator regarding a final price and we could easily see this costing at least $60,000 or so. Still, that'd be a bargain compared to the 8 Series Coupe which stickers from $88,000.

It's definitely a good sign Genesis wasted no time requesting feedback but now it needs to make the business case. Is there money to be made here? We'd like to believe so but it'll be up to those who said they'd buy one to put their money where their mouth is.

Genesis
Genesis
Genesis
Genesis

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