The growth of Hyundai's luxury arm continues as the electric era looms.
After opening its first standalone dealership in the United States in March this year, Genesis has announced the opening of its second retail facility in South Carolina as the brand aims for a larger slice of the premium market. Hyundai has been going from strength to strength in the US automotive market and is investing tons of money in EV production and brand expansion. Part of its strategy is to expand the availability of its luxury brand, Genesis. The new dealership, Genesis of Greer, is owned and operated by dealer principal Mark C. Escude and MCE Automotive Inc. and promises to deliver on Genesis' mantra of "Luxury Evolved."
Claudia Marquez, chief operating officer of Genesis Motor North America, says that customer service excellence and convenience are central to the Genesis Greer experience. The new facility features an open floor plan with brand elements reflecting the upcoming portfolio of electric vehicles, including the GV60 and the Electrified G80.
"This has been a great year for Genesis and opening our second standalone retail facility is the perfect way to cap off 2022," said Marquez. "We are glad to partner with Mark and MCE Automotive Group as we continue to move towards the next chapter of our customer-focused retail experience."
"We are pleased that Genesis of Greer will play an important role in delivering an unparalleled automotive retail experience to customers in our community," said dealer principal Mark C. Escude. "Our community is at the heart of everything we do, and we are pleased to give Genesis a permanent new home for our customers here in Greer. As part of our grand opening, a charitable donation of $15,000 will be given to Greer Relief to help our local community."
Genesis of Greer is the second retail facility in the US after the first was opened in Lafayette, Louisiana. More locations are currently under construction and are scheduled to open in 2023.