German Dealerships Already Marking Up Lamborghini Urus Prices


They just couldn't resist, could they?

If you’re in the market for a Lamborghini Urus, then you’d better get in line. Wealthy buyers are going to want one, so first model year demand will undoubtedly outrank supply. Lamborghini couldn’t be happier. And when there’s demand, everything from dealership markups to selling build slots will happen. And, lo and behold, the latter is already underway by a pair of German dealerships. is advertising two Lamborghini Urus SUVs for sale, one of which is a build slot while the other is for one that’s already been spec’d.

Both are powered by a twin-turbo 4.0-liter V8 with 641 hp. Due for delivery in September 2018, this Urus features Blue Astraeus exterior paint, Arancio Leonis sportive bi-color leather interior, 22-inch wheels, panoramic sunroof, massage seats, along with the Carbon and Body Styling Color packages. The price is 341,530 euros, including tax (around $407,500). The Urus build slot, however, is being offered for 330,000 euros, including tax ($393,700, give or take a few bucks). Of course, that price will go up once the buyer starts adding options. The dealership claims it’ll be one of its kind on European roads, and will supposedly arrive five months after the initial order is placed.

You Might Also Like
10 Of The Most Iconic All-Wheel Drive Cars Of All Time
10 Of The Most Iconic All-Wheel Drive Cars Of All Time
40 Years Of Toyota Supra – Part 3: The Revival Of Supra
40 Years Of Toyota Supra – Part 3: The Revival Of Supra

Looking at those prices and you’ll probably notice both are markups because of course they would be. The Urus will base at around $200,000 in the US and 171,430 euros. But these dealerships believe, and they’re probably right, some buyers are anxious enough and willing to pay a premium to be among the first to have one. Status matters for the super-rich.

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

What's Hot

Related Cars

Starting MSRP
Starting MSRP

Related Reviews