Going electric doesn't mean abandoning fun.
Like many automakers, Alfa Romeo will become an all-electric automaker towards the end of the decade, specifically in 2027. Before then, Alfa Romeo's first fully electric car will launch in 2024. It will reportedly be an electric subcompact crossover slotting below the Tonale.
In an interview with Autocar, Alfa Romeo CEO Jean-Philippe Imparato revealed that its first EV could spawn a high-performance Quadrifoglio variant. Alfa Romeo's Quadrifoglio branding is currently reserved for the revered Stelvio Quadrifoglio and Giulia Quadrifoglio powered by a sublime Ferrari-sourced 2.9-liter twin-turbocharged V6, but Imparato's comments suggest the branding will live on even when Alfa Romeo switches to EVs.
"For all our model launched, I will always study the possibility to make a performance version of the car that will be fully consistent with the product portfolio message we send," said Imparato. "If I consider that I'm not able to offer the right level of performance steps of Quadrifoglio, I will not do a Quadrifoglio version." In another recent interview, the CEO assured that electric Alfa Romeo models will still "convey emotions" like their combustion counterparts.
Future models will utilize the new STLA Large EV platform developed by Stellantis. Imparato added that company engineers were heavily involved in the development to ensure the performance and quality of future Alfas lives up to expectations.
Switching to electrification could also allow Alfa Romeo to revive some iconic cars from its past. Imparato admitted he wants to revive the Spider Duetto as an electric roadster. This could become a reality one day as he said design work has already begun. "I have the car; I've showed it to dealers," said Imparato. "But I would not dare to put that on the table to Carlos Tavares until I'm completely secure in terms of market share." Imparato is also keen to revive the GTV as an electric three-door coupe.
Before this can happen, Alfa Romeo urgently needs to increase its presence and sales in markets like the US. One model that will hopefully help Alfa Romeo achieve this is the Tonale, a compact crossover due to launch in the US in 2023.