You want fries with that supercharge?
Tesla is forever in the headlines: whether it's eccentric CEO Elon Musk tweeting Bitcoin into oblivion, or hippies attacking a Tesla factory in Germany, the controversial EV manufacturer just can't seem to stay out of the limelight, and now it's coming for your belly. That's right; Tesla has just filed a new trademark under restaurant services, as it plans to expand on its charging infrastructure. This move has been a long time coming, as Elon Musk tweeted about a similar move back in 2018. Musk was planning an "old-school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in Los Angeles."
Musk's tweet was followed up a few months later by some real action: Tesla applied for building permits to construct a "restaurant and Supercharger station" in Santa Monica. The project stalled for a couple of years, but 2021 saw new building applications being submitted. It turns out it was for a massive supercharging station on the same location, sans restaurant.
Since then Musk has kept flirting with the idea of a 50s-style diner, and now Tesla has finally gotten serious about the whole thing. The company recently applied for three new trademarks in the restaurant industry. The trademarks were taken out for "restaurant services, pop-up restaurant services, self-service restaurant services, take-out restaurant services." The trademarks include one for the word 'Tesla' and the other for its T logo. The last is for the stylizing of the word 'Tesla'.
So far there's no word on what these restaurants will be called, or when we can expect to eat our first Mars burger, but Tesla has covered all its bases. While some might find this move rather strange, it all makes good sense if you think about it: electric cars like the Tesla Model S take a good while to charge, so occupying people's time with overpriced coffee and vegan meatballs is a stroke of genius. Tesla currently has the largest charging network in the US, and this move could bag it some serious coin.