Nissan plans to kill the truck as early as 2024.
The Nissan Titan has been sitting around for quite some time. Since 2003, in fact. According to a source, that may no longer be the case. In the end, Nissan simply couldn't compete with the Big Three truck-makers. Plus, with EV offerings from both Ford and Chevrolet well underway, if not already in production, the Titan's days were numbered.
Then again, you could also say that the Toyota Tacoma is in much the same bad place. For now, that's mere speculation. What we do know is that a source from inside Nissan has said this of the Titan: "It's dead."
The source, speaking directly with Automotive News, said "There's no plan engineering's working on for replacing it, updating it." However, the official tune from Nissan is much different. Perhaps because the brand does not want to let on that it'll let the Titan fizzle out.
Spokesman for Nissan North America, Brian Brockman, had this to say: "[The Titan] remains in Nissan's truck lineup for the 2022 model year and beyond." He continued, "Titan is an important part of Nissan's showroom."
That said, a quick look at Nissan's sales reports shows that the Titan isn't all that important. At least, not on paper. The Titan's sales have been steadily declining over the last several years. In all, Nissan managed to sell only 27,000 trucks in 2021, as compared to 52,924 back in 2017.
Right now, we know that the current generation's production run is set to end in 2024. That could mean the end of the Titan right there. Nissan will simply allow this last lifecycle (which started in 2019) to run its course before axing the model. We're likely seeing Hyundai do the exact same thing with the Veloster right now and for similar reasons. We've even gotten info from another source that said earlier the Titan will be killed as last year.
However, the Titan is likely on the outs simply because it fails to compete with the big dogs. We said in our test last year that the Titan simply hadn't established itself the way pickup truck staples such as the Ram 1500 have. It had plenty of time to do it, and now it looks like Nissan execs are running out of patience.