And we doubt few will cry about it.
This news shouldn’t come as all that surprising. In fact, we’ve reported previously that sales of the Cadillac ELR have been less than stellar. And Cadillac has clearly taken notice. After all, why would anyone want to buy a $75,000 heavily restyled inside and out, previous generation Chevrolet Volt, minus the rear doors? That’s exactly what those who could afford one have asked themselves. Instead, there’s the Tesla Model S. Or you could just go with a Volt for around $35k.
This reality has apparently set in at Cadillac. Speaking with AutoGuide, Cadillac president Johan de Nysschen has confirmed that the ELR plug-in hybrid coupe won’t be a part of the brand’s long term future. "The ELR will continue through its lifecycle," de Nysschen said. "I don’t think we will create a next generation, compact, two-door, gorgeously styled alternative powertrain successor to ELR." However, Cadillac "will continue to offer alternative powertrain technologies in our cars." That will include a plug-in hybrid version of the all-new CT6 in the near future. All told, just 1,310 ELRs were sold in 2013. This year it’s only been 311 units so far.