Some clues have been revealed.
Ferrari is mostly known for selling hardcore supercars and hypercars like the 488 GTB and 812 Superfast but the Prancing Horse also sells softer Grand Touring cars like the Portifino and GTC4Lusso. The Italian automaker is reportedly looking to expand its lineup with five new models, three of which are expected to debut before the end of 2019.
Speaking with Automotive News Europe, Ferrari chairman John Elkann says the company will increase its sales with additional Grand Touring models without trying to chase Porsche's impressive sales volume. One of Ferrari's upcoming models will be an SUV, which could potentially outsell the rest of the brand combined.
Speaking with Ferrari owners at the 2019 Pebble Beach Concours d'Elegance, Elkann reiterated the company's plan to expand revenues to five billion euros ($5.54 billion) by 2022. Doing so will involve a sales increase, sparked by a new GT model that Elkann hinted would arrive this upcoming November. No other details are known about the car but Ferrari says about 40% of its sales will come from GT cars by 2022 (up from 32% currently).
Even though there are virtually no details on what this future GT car could be, our minds have already run rampant with speculation on what we'd want to see from a new Ferrari. With the recent reveal of the SF90 supercar, we wouldn't be surprised if this new car arrives with some form of electrification with an integrated hybrid system.
Ferrari already builds a four-seat convertible (the Portifino), an all-wheel-drive shooting brake (the GTC4Lusso), and a front-engined, V12 GT (the 812), so perhaps this new car could be an entirely new product. The company's SUV is still a few years away but a sedan could be a unique entrant in the ultra-luxury segment. Knowing Ferrari, this new model could just end up being a faster version of an existing car or even a hybridized powertrain for the Portifiona or GTC4Lusso. We'll have to wait until November to find out.