Global Disasters Can't Slow Porsche Down

Industry News / 3 Comments

The German automaker is riding a wave of success that global crises can't stem.

It's a tough time to be an automaker right now with global supply chain issues, rising fuel prices, an ongoing pandemic, and the escalating situation in Ukraine. To make matters worse for Porsche, the company lost over 1,000 vehicles at sea when the Felicity Ace cargo ship sank following a devastating fire. Somehow, Porsche was able to overcome all of these catastrophes, delivering 68,426 vehicles in the first quarter of 2022. That's a 5% decrease compared to a record-breaking 2021, but considering the global landscape, we'd call it a victory.

"In light of the exceptional circumstances affecting the wider automotive industry, our sales teams and dealers performed well in the first quarter," says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. "The resurgence of the coronavirus in some regions such as China, coupled with ongoing significant supply and logistical challenges, have put us to the test. At the same time, our products continue to be in high demand among customers worldwide - equally in Europe, the Americas, and China."

Porsche 2020-2022 Porsche Cayenne Hybrid Front Angle View Porsche Porsche 2020-2022 Porsche 911 Carrera Driving Front Angle Porsche
2020-2022 Porsche Cayenne Hybrid Front Angle View
2020-2022 Porsche 911 Carrera Driving Front Angle

Porsche delivered 22,791 vehicles in Europe, a year-on-year increase of 18%. This growth was partially driven by 6,925 deliveries (a 16% increase) in Porsche's home market of Germany. Sales in China, Porsche's largest single market, dropped to 17,685 units (down from 21,991 in 2021), marking a 20% drop. Porsche blames the sales drop in China on the viral outbreak and the subsequent closure of Porsche Centers in some regions, among other logistical challenges. The company faced similar obstacles in the US, where it sold 13,042 units (compared to a company record 17,368 in 2021), a drop of 25%.

To no one's surprise, SUVs drove the majority of Porsche's sales. The Porsche Cayenne was the best-selling model with 19,029 units sold, followed by the Porsche Macan with 18,329. Buyers are loving the company's first EV, the Taycan, which outsold the flagship 911 with 9,470 units (the 911 sold 9,327). Surprisingly, the Panamera sold 7,735 units compared to just 4,536 for the 718 Boxster and Cayman.

2020-2022 Porsche Taycan 4S Charging Point Porsche Front View Driving Porsche
2020-2022 Porsche Taycan 4S Charging Point
Front View Driving

"We remain guarded as we move into the second quarter, particularly in light of the armed conflict in Ukraine, which we view with consternation and concern for those involved. The health and safety of the people are paramount. The impact on our business activities is being continuously reviewed and assessed by our task force of experts. In spite of all this, we remain optimistic in our overall outlook and won't be making any compromises when it comes to creating emotive and unique experiences for our customers," concluded Detlev von Platen.

Porsche recently paused production of the Macan and Panamera due to the ongoing Ukraine situation. The company sources wiring harnesses from Ukraine, and the issue doesn't seem likely to end any time soon.

Sawyer Merritt/Twitter Sawyer Merritt/Twitter

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2020-2022 Porsche Cayenne Hybrid Front Angle View 2020-2022 Porsche 911 Carrera Driving Front Angle 2020-2022 Porsche Taycan 4S Charging Point

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