Discontinued

GM Dropping Chevrolet in Europe

This is not a joke.

In what will be seen as either a gutsy or dumb move, GM will pull Chevrolet from the European market in order to focus on expanding Opel and Vauxhall. This will happen by the end of 2015. The total cost of this major reorganization will cost between $700 million to $1 billion, which begs the question why GM is even doing this to begin with. Chevy will still continue to be sold in Russia, however. GM’s European chief, Steve Girsky, stated that "This is a win for all of our brands here in Europe and around the globe as GM will benefit from a stronger Opel/Vauxhall."

Pulling Chevy from Europe "will help us to accelerate progress in the region." Chevy European sales have dropped 17 percent in the 10 months through this past October while German-based Opel and the UK’s Vauxhall posted a three percent decline at the same time. Girsky made clear that for Chevy "the financial results have been unacceptable and the outlook is difficult." So what does this mean for models like the new Corvette and Camaro? They will continue to be on sale in Europe and may even end up being sold at Cadillac dealers, which is currently expanding overseas.

Latest News

SEE MORE ARTICLES