GM Makes Buying Used Cars A Whole Lot Easier

Industry News / Comments

You can now buy a GM product online, at the dealer, or both.

While General Motors is pumping out a catalog of impressive and advanced new cars such as the Chevrolet Silverado EV, there is still a large demand for its pre-owned products. As such, it will be introducing a new service dubbed CarBravo, to make shopping for used cars a whole lot easier.

With this system, GM says it will be elevating the shopping, buying, and ownership experience. It will do so by offering customers purchasing in the used market access to a conclusive inventory and a multi-channel shopping experience and exclusive ownership benefits. This system aims to deliver a seamless customer experience through the company's new digital retail platform.

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"CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles. Importantly, the program features will also be offered on non-GM used vehicles," said Steve Carlisle, GM executive vice president and president of GM North America. "CarBravo is designed to provide customers the convenience to shop how they want, where they want - online, at the dealership or both."

The digital retail platform has been designed to provide a simple and transparent shopping interface that hosts dealer pricing, car history reports, and 360-degree views of each car. All vehicles listed on CarBravo will be inspected and reconditioned to factory standard. Customers can also receive guaranteed offers, from the industry-standard Black Book, to buy their vehicles even if they do not purchase a vehicle through the service.

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GM also wants to assure peace of mind to its customers with a standard warranty coverage attached to all of its vehicles. This is fulfilled by a nationwide network of dealerships that provide service and maintenance needs. Further enhancing the package are key ownership benefits including roadside service, courtesy transportation, and OnStar and SiriusXM trials on eligible vehicles.

"Used vehicles are a significant part of our business," said Todd Ingersoll, dealer principal of Ingersoll Auto in Danbury, Connecticut, whose dealership participated in the CarBravo pilot. "We are excited to join GM in exceeding our customers' expectations and continuing to provide a world-class experience." The consumer launch of CarBravo is expected to begin this spring but dealer enrolments have already begun.

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