General Motors Might Build Additional Sub-Brands Based Around The Chevy Camaro And Cadillac Escalade

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This will be in addition to the separate Corvette brand that's also coming.

General Motors reportedly has plans to create two new sub-brands centered on the Chevy Camaro and Cadillac Escalade. These will be in addition to the recently-reported Corvette EV brand slated to launch in 2025.

The news comes via Car and Driver, which claims inside company sources saying they're keen to reinvent the Cadillac brand in some fashion. Still, upper management ultimately decided to focus exclusively on the Escalade.

The large SUV is set to become an all-electric model built on the Ultium platform, and GM is apparently keen to build a smaller version that could be a three-row crossover. The idea is that it will sell well in the US and China, two vital markets.

2019-2023 Chevrolet Camaro Coupe Rim Chevrolet
2021-2023 Cadillac Escalade Grill Cadillac

The automaker is also considering a more car-like Escalade with all-terrain elements and an upscale MPV which could be for China only, at least at first.

As for the Camaro, we've previously reported that the current generation muscle car has a few more years left thanks to its participation in the Australian Supercar racing series. Its status remained murky beyond that. Now, GM is evaluating a Camaro sub-brand.

"We did look at other successful standalone products like Silverado and Suburban but found them unsuitable for various different reasons," said the internal source. "In our view, an additional independent lineup must be compiled from three or more distinctly different offerings under the same brand umbrella."

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2021-2023 Cadillac Escalade Driver Instrument Display Cadillac
2021-2023 Cadillac Escalade Center Console Lid Cadillac

So, what does GM have in mind for a Camaro lineup expansion? An all-electric 2+2 seater coupe and convertible are must-haves. A sporty crossover in both two- and four-door body styles also makes sense. And, finally, a high-end sports car loosely linked to the next-generation C9 Corvette. Those two models would have very different designs, but it would make sense for them to share a fair amount of internal guts.

As a refresher, GM's plans for the Corvette brand include an SUV and a four-door liftback, both of which will be fully electrified. Turning the Camaro and Corvette into sub-brands makes a lot of sense because, currently, they're niche models with relatively limited appeal. Sports cars are all fine and good, but there needs to be a business case. One of the chief reasons why GM changed the C8 Corvette to a mid-engine setup was to expand its appeal, and it's clearly worked.

GM hasn't officially confirmed anything, but we're excited to see what will happen.

2021-2023 Cadillac Escalade Driving Front Angle Cadillac
2019-2023 Chevrolet Camaro Coupe Aft View Chevrolet
2019-2023 Chevrolet Camaro Coupe Frontal Aspect Chevrolet
Source Credits: Car And Driver

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