GM Offers Gift Cards to Those Who Haven't Replaced Ignition Switches


After all the frenzy, some owners are still insanely lazy.

General Motors had a rough year, to say the least. While it should have been celebrating its first female CEO, the automaker instead faced the fury of the US government and public over faulty ignition switches which have been linked to some 30 deaths. As of late last month, GM dealerships have fixed 1.27 million of the 2.2 million recalled US Chevy Cobalts, Saturn Ions and various other models that shared an ignition switch that was capable of slipping out of the run position, resulting in a loss of power to the steering, brakes, and airbags.

And despite that very realistic possibility of death, there are still some owners out there who haven’t gone to a GM dealership to have the repair done for free. Seriously. In order to get them off their lazy asses and get the fix, GM is offering those remaining owners a choice of a $25 gift card to either Amazon, AMC, Applebee’s, Bass Pro Shops, Red Robin, Starbucks or Wal-Mart. That’s right, free money to have a potentially killer problem fixed for free. GM is so desperate to reach these people, in fact, that it’s even utilizing personalized online ads by matching the company’s database with owners’ Facebook profiles and any other websites they visit.

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GM says these owners have until December 1 to receive the gift card of their choice. The thought of free mozzarella sticks and cheeseburger slider appetizers ought to get some people’s attention more so than not potentially getting killed.