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GM VP: Cadillac's New Flagship is Going to be Awesome

It'll have to be if Cadillac wants to provide real competition for the Germans.

It’s a car that Cadillac desperately needs if it wants to play with the big boys of luxury. At the moment, Cadillac’s flagship is the CLS – not the XTS. The latter is a front-wheel-drive large sedan built on the same platform as the Chevy Impala. What’s needed here is a large, rear-wheel-drive sedan that’ll go up directly against the BMW 7 Series, Audi A8, and Mercedes S-Class. That’s a tall order, indeed.

But GM global product chief Mark Reuss is confident the new Caddie, currently in development, will "define its brand in terms of innovation and excellence." Set to arrive sometime in 2015, the new model, codenamed the LTS, will represent another major milestone on Cadillac's quest to reinvent its image. Reuss declined to go into specifics regarding various technologies that’ll be available with the car, only clarifying, once again, that the LTS "has got to be a symbol of excellence." Previous rumors have suggested the big sedan’s styling will be heavily influenced by the absolutely gorgeous Elmiraj Concept. Although that was a coupe, it still provided a solid hint as to what Cadillac has in mind here.

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