GM Wants Cadillac to Take on Tesla

/ Comments

This actually could be a very interesting matchup.

It seems that it's happened literally out of the blue, but Tesla is now considered a real threat to a massive automaker like General Motors. Just last week it was revealed that GM is currently at work on a new EV that will directly challenge Tesla's upcoming entry-level model, which is due to arrive in 2016. GM's goal is for this model to have a 200-mile range and cost around $30,000. But unlike the Volt, this car won't be badged as a Chevy. More than likely, it's going to be a Cadillac.

Steve Fecht for Cadillac

GM CEO Dan Akerson just stated that the luxury division has been chosen to take on Tesla. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," Akerson clarified. But consider this: would a $30k Cadillac devalue the brand? The entry-level ATS starts at just over $33,000 and the upcoming ELR (read: heavily rebadged Volt) certainly won't go for anything less than $40k. But still, a Cadillac-Tesla matchup is something we're very anxious to see happen.

Cadillac
The First Saudi Arabian Grand Prix Was Absolute Carnage
The First Saudi Arabian Grand Prix Was Absolute Carnage
Super Sports Car Comparison: Chevy C8 Corvette Z06 Vs. Porsche 911 GT3
Super Sports Car Comparison: Chevy C8 Corvette Z06 Vs. Porsche 911 GT3
Tesla
Back
To Top