GM Wants To Double Cadillac Sales By 2021 With The Aid Of Crossovers And China

Sales

But what about the European market?

General Motors recently fired Cadillac president and CEO Johan de Nysschen not because he was a bad CEO, but because he wasn’t a good fit for what Cadillac needs in order to survive in the long-term. The competition coming from Germany, Japan, and Korea is stronger than ever and will only gather strength. Survival, even for Cadillac, is not a guarantee. But the American luxury brand is regrouping and getting things in order. If this report from GM Authority via Cadillac Society is correct, then Cadillac’s future has huge potential.

The report claims that at a recent presentation the automaker gave to investment bankers and analysts at the Deutsche Bank Automotive Conference, the automaker revealed plans to increase sales volume and profits two-fold over the next four years.

Double sales and profits by 2021? It’s possible, and here’s how: crossovers and China. Cadillac is already expanding its crossover lineup with the recent introduction of the XT4, set to arrive in American and Chinese showrooms very soon. It will join the XT5 and within the next couple of years, an all-new three-row crossover likely to be dubbed XT6.

A three-model crossover lineup is, in a word, vital. North America and China are the main markets. Not to be done away with entirely, Cadillac’s sedan lineup will also soon be re-worked. As we previously reported, the ATS sedan is dead and we figure the coupe will be phased out around this time next year.

You Might Also Like
Porsche Wanted To Build An SUV 45 Years Before The Cayenne Arrived
Porsche Wanted To Build An SUV 45 Years Before The Cayenne Arrived
40 Years Of Toyota Supra – Part 2: The Supra Goes Standalone
40 Years Of Toyota Supra – Part 2: The Supra Goes Standalone

Both it and the CTS will be replaced by a single model, the CT5, in 2020. Cadillac previously went on record stating it launch a new vehicle every six months through 2021. By that time it will have introduced five vehicle lines. Although most of the above is not entirely new information, what we found surprising to see was what we didn’t see: any mention of Europe. Cadillac desperately tried to make a dent in the European market, but it was proven, once again, to be dominated by the German brands, hence Cadillac’s strategy to turn eastward and focus on its home market.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot

Related Cars

Starting MSRP
$34,795
Starting MSRP
$35,495
Starting MSRP
$46,495
Starting MSRP
$40,595

Related Reviews

2017 Cadillac XT5 Review: We Wanted To Send It Back To The Factory
Test Drive
41
2017 Cadillac XT5 Review: We Wanted To Send It Back To The Factory
2017 Cadillac ATS Sedan Review
Cadillac ATS Sedan
0
2017 Cadillac ATS Sedan Review
2017 Cadillac XT5 SUV Review
Cadillac XT5 Crossover
0
2017 Cadillac XT5 SUV Review
2017 Cadillac CTS Review
Cadillac CTS Sedan
0
2017 Cadillac CTS Review
2019 Cadillac XT4 First Drive Review: The Escalade Puppy
First Drive
14
2019 Cadillac XT4 First Drive Review: The Escalade Puppy