This is certainly more radical than the production design.
The GMC Hummer EV seemed for a long time like it was destined to be nothing more than a concept, but it eventually made it and people have responded by opening their wallets in big numbers, with first editions selling out almost instantly. Both the pickup and the SUV are sure to be regular sights on our roads, but would either version be as popular without the pleasing aesthetic that they have both adopted? The Tesla Cybertruck suggests that styling doesn't matter if you have hype, but there's no doubt that the Hummer is better looking. Clearly, the designers worked hard on its styling, and now that the EV's look has been finalized, GM is showing us what ideas it had before settling on the current design.
We've seen early concept sketches of the truck before, but the above design is one that looks a long way off from what we've seen in the past. Here, sharp edges and flared box arches that have been cut away from the wheelhouse are the biggest difference, with the angled design carrying over to most corners of the truck. The rear tailgate even looks a little like a spoiler as a result, and the roof gets similar treatment. We don't get a clear look at the front, but this seems to follow the same rough shape of past Humvee designs, with a wide, squared fascia.
General Motors Design doesn't tell us who the artist behind this design is, and the signature is too fine to read, but whoever it is has done a pretty good job of creating something that looks both futuristic and in keeping with the typical look and feel of a Hummer. We quite like getting these peeks at past design ideas, as they give us a greater appreciation of the work that goes into every new car created and help us understand just how intensively car companies obsess over variations of every last detail on a new vehicle. So the next time you see a car on the road that you don't like the look of, spare a thought for the designers who tried countless other designs before settling on the production version.