They're nowhere near the Silverado EV, though.
The Hummer has been reborn under the GMC brand and, aside from the fact that it's now electric, General Motors hasn't messed with the recipe. It's still a gargantuan off-roader with an astronomical price tag and bucketloads of presence. With this in mind, it's no wonder it's proving a success. Autoblog recently spoke to Rich Latek, marketing director for GMC, who said demand remains strong.
According to Latek, there are approximately 90,000 reservations for both the Hummer EV Pickup and Hummer EV SUV. What's more, it seems that many people are intent on purchasing an example, with many of these reservations being converted into orders. Around 90% of the reservations are turned into orders, with most being for higher-end models. That's a big deal, especially when you consider the estimated starting MSRP of $84,650.
90,000 reservations aren't something to scoff at, but we're not so sure Hummer EV demand is as strong as other large electric vehicles. In mid-June, CarBuzz reported that GMC had received 77,500 reservations for the electric brute. Then, more than a month later, that figure had climbed to the 80,000 mark. Nearly two months later, the figure stands at 90,000. At this rate, GMC will reach a milestone of 100,000 reservations in November.
Compared to the Chevrolet Silverado EV (another large GM electric vehicle), Hummer's figures are rather poor. In July, the bowtie brand announced it had approximately 150,000 Silverado EV reservations. Plenty of this interest stems from the fleet market, with a bevy of companies hoping to get their hands on the electric workhorse.
In fairness to the Hummer, the Silverado will be far more affordable; Chevy estimates the electric truck will come in at $39,900 and top out around the $105,000 mark.
Production of the EV3X pickups is set to commence in the fall, with the EV2X following in spring 2023. The entry-level EV2 will sail down the assembly line in spring 2024. The SUV will come a bit earlier, with reports indicating it will enter production in early 2023. The First Edition version of the pickup has been out for some time now and boasts some unique features not shared with the rest of the range.
A quick perusal of the online classifieds will quickly reveal how much these are now selling for. We found one example being advertised for an eye-watering $219,995 - and that's with a $30,000 price drop. As a reminder, the MSRP for this particular example was just over $110,000.
Hopefully, GM is up to the task of delivering Hummer pickups and SUVs to customers on time. In July, the production numbers were startlingly low - the factory was getting a mere 12 vehicles out per day. At that rate, it would take more than 17 years to fulfill every reservation. Hopefully, as time has gone by, production has sped up.
If you're eagerly waiting for your example to arrive and don't know what to do with yourself, fire up your gaming console and play some Call of Duty. GMC recently announced the Hummer would be a playable vehicle in the popular gaming series. This will allow you to drive the high-priced electric performer from the comfort of the sitting room - albeit virtually, of course.