GMC's production numbers are shockingly low.
The GMC Hummer EV has to be the most contentious car of the year so far. Some people can't stand it, while others are willing to pay an insane premium to be one of the first to own a piece of the reinvented military-cum-civilian brand.
Like every other manufacturer, Hummer is currently struggling to keep up with demand. But Hummer's situation is more distressing as it's currently only producing 12 cars per day. In contrast, Ford announced in April that it would be doubling F-150 Lightning production to 150,000 units by 2023 to fill the 200,000 pre-orders. That works out to roughly 410 units per day.
Hummer currently has 77,000 pre-orders and at its current capacity, it would take 17 years to fill those orders.
According to a GM spokesperson, it's not something to be worried about. In an interview with the Wall Street Journal, GM said that its Factory Zero plant schedule is on track. GM also said the roll-out is going slower than usual because the Hummer is built on an all-new EV platform, and it uses GM's in-house electric powertrain. Naturally, GM wants to ensure each Hummer that leaves the factory is in prime condition because it has a lot riding on this project.
The output will increase once Hummer moves away from outsourced LG batteries. GM entered a partnership with LG Energy Solution to build a $2.6 billion battery plant in Michigan and once its own batteries start rolling in from the factory, production will increase exponentially.
"Our ability to satisfy that demand is only going to improve as we bring on vertical integration of battery cell production," a GM spokesman said. "You can expect to see hundreds of deliveries grow to thousands later this year."
GM is not afraid of losing customers to Rivian or Ford. According to GM, customers are happy to wait for the Hummer EV because of its unique features. "The Hummer has a longer driving range and faster charging times than rivals and has other features that make it difficult to compare it to other EV trucks on the market," the GM spokesman said.
While we'll reserve judgment about charging and range claims until we can prove them, GMC promises a range of 350 miles for the upcoming EV3X version, which easily bests the Rivian R1T (314 miles according to the EPA) and the F-150 Lighting 4WD Extended Range, which the EPA estimates will do up to 320 miles.