GMC Hummer Traffic Explodes After Biden Visits Plant

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Call it the presidential treatment.

The GMC Hummer EV got the "Biden Bump" after the President visited the company's new Factory Zero in Hamtramck, Michigan. According to GM vice president Duncan Aldred, the Hummer had its best month for reservations in November, outside the two launch months in April and October. The website had 230% more visitors than normal, many looking for top tier reservations.

"A lot of those hand raisers, about half, have turned into reservations," said Aldred. "The interesting thing is over this period of time the rate of reservations has been pretty steady. Not only high volume of hand raisers and reservations, but pretty much everyone wants the top of the line."

2022 GMC Hummer Front Angle View GMC
2022 GMC Hummer Front View GMC
2022 GMC Hummer Front View GMC

GMC explained that the preproduction stage is coming to an end, and that customers deliveries will start in December as planned. Aldred also said that GMC will be making only Edition 1 models through next year. After that the lower-priced, higher range trucks will come along. And those won't be considered heavy duty, with a curb weight mirroring that of an aircraft carrier like the Edition 1.

That special model, you'll remember, gets the most powerful battery setup that's good for a 0-60 mph sprint time of just 3 second flat. It also comes standard with the Extreme Off-Road Package, standard underbody shields, rock sliders and 35-inch mud tires.

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GMC/Barrett-Jackson
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This is the fastest program GM has ever completed, from inception to delivery. And though we'd expect dealers to be a little skittish about updating their showroom and staff to get ready for the EV invasion, they're getting on board.

"It kinda happened out of the blue. To come into a project like the Hummer EV, there's been a lot to learn as far as our dealers go," said Aldred. "There's been an investment, that is variable depending on what kind of power source the dealer has. So, we made it an elective distribution, so dealers can join or not. About 2/3 have signed up, most of which did so initially."

"I don't think there's ever reluctance, because with a product like the GMC Hummer EV, the world's first supertruck, this is a once in a career, once in a generation time. So to be part of this is an exceptional opportuning the dealers have grabbed with both hands."

2022 GMC Hummer Rear Angle View GMC
2022 GMC Hummer Driving Front Angle GMC

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2022 GMC Hummer Front View
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