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GMC Is Missing A Big Opportunity

SUV / 5 Comments

GM isn't going to toe-to-toe with the Bronco!?

There's nothing more disappointing than seeing an old name being brought back, only to be a watered-down shadow of itself. That's what happened with the Chevrolet Blazer as it was revealed to be just another crossover. However, there's been a persistent rumor for quite some time that GM has been developing a body-on-frame midsize SUV for the North American market, most likely as a GMC rival to the Jeep Wrangler and the upcoming Ford Bronco.

According to Muscle Cars and Trucks though, anyone still believing that is " is operating on old data."

According to the website's sources, GM actually took the GMC-branded Ford Bronco rival idea out back and put a bullet in it back in November 2018 when forced into a comprehensive restructuring that included layoffs and plant closures. There's also a good reason to think that is also the reason the sixth-generation Camaro Z/28 program has allegedly been canceled.

According to MC&T, the unnamed body-on-frame mid-size SUV was to be built on the 32XX platform. However, GM decided to update the 31XX platform that the current Chevrolet Colorado and GMC Canyon ride on instead. That means any thought of building an aggressive body on frame off-roader is now long gone. That means the only body-on-frame vehicle GMC will have to offer for the foreseeable future is the Yukon, as pictured below.

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The new platform would have given GMC something of its own to help separate the brand from Chevy and, given the current lust the American public is showing for recreation-biased off-roaders, it seems a strange decision to not move forward. However, its possible GM moved its focus wholly to working on its EV lineup to play the long game. However, as MC&T points out: "... Body-on-frame sport utility vehicles have otherwise been a cash cow for the automaker, and therefore could mean that GM is leaving money on the table."

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