GMC Wants To Gobble Up SUV Sales Even If It Means Cannibalizing Buick

SUV

Rebadge all the things!

About a year ago we shared news that GM was thinking of rebadging the Chevrolet Trax, which started life as the Buick Encore, as a GMC model. At the time we wondered how the move made sense, especially since Buick and GMC dealerships share space. Well apparently that’s not a big concern for the head honcho at GMC. Small SUV sales are at an all-time high, meaning a GMC Encore/Trax/??? could very well be in the making. This sentiment was relayed to Automotive News (AN) via GMC boss Duncan Aldred.

Aldred is apparently looking for an SUV to compete in the size category of the Jeep Renegade and other similarly small models. To be fair his line of reasoning makes sense from a business standpoint. "That segment has grown so fast. I keep telling everyone, 'How can General Motors' truck brand not be in the fastest-growing segment in the industry, an SUV segment?” Yes, Aldred has a point: GMC is missing out on sales because it doesn’t offer up a baby SUV. Still, is rebadging a car currently sold in existing dealerships the smartest ideas? Consumers aren’t exactly idiots after all. One thing worth noting is that Aldred is also the boss of Buick, so it’s not like he doesn’t see or understand the cannibalization aspect.

You Might Also Like
40 Years Of Toyota Supra – Part 2: The Supra Goes Standalone
40 Years Of Toyota Supra – Part 2: The Supra Goes Standalone
10 Of The Coolest Car Parks In The World
10 Of The Coolest Car Parks In The World

We've got to build world-class brands. If the first thing we do is ask, 'Well, hasn't Buick got one?' Then we're constantly suppressing one brand for another,” he told AN. The Encore has enjoyed brisk sales this year and could potentially see 70,000 units moved by the end of 2015. If Aldred can add to that by offering the Encore as a GMC model then why the hell not?

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

What's Hot

Related Cars

Starting MSRP
$24,065
Starting MSRP
$21,000

Related Reviews

2017 Buick Encore SUV Review
Buick Encore SUV
0
2017 Buick Encore SUV Review
2018 Chevrolet Trax Review
Model Overview
0
2018 Chevrolet Trax Review