GMC Won't Build A Jeep Wrangler Fighter Because "There's Only One"

Jeep's reply: "That's goddamn right."

Over the past couple of years, we’ve heard rumors that GMC was considering a direct rival to the Jeep Wrangler. Yes, that would mean a body-on-frame chassis SUV, and not a car-based crossover. A reborn Jimmy, perhaps? Heck, there was just talk about sister brand Chevrolet reviving the Blazer. But like Chevy, GMC has opted out of this purist SUV segment in favor of – you guessed it – a crossover. Automotive News spoke to GMC and Buick global boss Duncan Aldred, who confirmed that a Wrangler fighter is off the plate.

“I don’t think it’s worth trying to take on the Wrangler. But I think there’s an opportunity somewhere in that space.” That space, however, is likely in the small SUV segment. Think a compact or subcompact SUV like the Buick Encore. Oh wait, never mind. The Encore is a car-based crossover. Try taking it off-roading. See what happens. In other words, Aldred wants to potentially target another Jeep, specifically the new Compass. Right now, the small SUV (sorry, crossover) is the hottest thing on showroom floors and Aldred admits that GMC should have been the first to launch such a vehicle. He only took over the brand in 2014 and vehicles take time to develop.

You Might Also Like
Here Is Every V12-Powered Car Still In Production
Here Is Every V12-Powered Car Still In Production
Weekly Rant: Cars That Sell Out Before They Are Even Revealed
Weekly Rant: Cars That Sell Out Before They Are Even Revealed

Buick, however, continues to enjoy huge profits from the Encore, its top-seller since 2015. Newly launched competitors, such as the Toyota C-HR and Honda HR-V only make jumping into this segment more tempting for GMC. But it’s kind of a bummer GMC won’t attempt to compete with the Wrangler. There was real potential here and it’s not like GMC (or GM) doesn’t know how to build an off-road truck. But the business case must not have made sense. The Jeep Wrangler, what can we say, dominates its segment because it’s so good at what it does. No other brand has the guts to challenge it. Perhaps that’s one of the main reasons why the Chinese are so anxious to buy Jeep.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

What's Hot

Related Cars

Starting MSRP
$24,065
Starting MSRP
$29,000
Starting MSRP
$26,995
Starting MSRP
$30,495

Related Reviews

2018 GMC Acadia  Review
Model Overview
0
2018 GMC Acadia Review
2018 Jeep Wrangler Review
Model Overview
0
2018 Jeep Wrangler Review
2018 Jeep Wrangler Unlimited Review
Model Overview
0
2018 Jeep Wrangler Unlimited Review
2019 Jeep Wrangler Test Drive Review: Indiana Jones Joins Smartphone Era
Test Drive
7
2019 Jeep Wrangler Test Drive Review: Indiana Jones Joins Smartphone Era
2018 GMC Acadia Denali Test Drive Review: The New Family Truckster
Test Drive
8
2018 GMC Acadia Denali Test Drive Review: The New Family Truckster