With "Cadillac Live," you don't need to leave the house to get the full showroom experience.
Recent technologies have made possible all manner of different virtual experiences that were once nearly unthinkable, and the automotive industry is taking full advantage. Case in point: this week, Cadillac announced the launch of "Cadillac Live" in the United States - an immersive, fully digital virtual car-shopping experience.
The aim of Cadillac Live is to provide luxury car buyers the full dealer showroom experience at home, without requiring them to ever set foot in the dealership. The service is available 24/7 on desktop computer and compatible mobile devices, allowing car shoppers to explore a total of ten different current Cadillac models.
The Cadillac Live digital showroom enables customers to explore the features and specifications of Cadillac's vehicle portfolio on their own schedule. Should the customer need it, Live product specialists are available for extended hours to answer specific questions about each product, with two-way voice communications between the customer and the specialist, and one-way video allowing the shopper to view the agent, but not vice versa.
For added convenience, where there is more than one decision-maker in the household, a customer can invite a partner to join a Live session. Live product specialists can be booked in advance for off-hours sessions, for even greater flexibility.
Picture it: using Cadillac Live, you could explore the Cadillac XT6 in-depth from the comfort of your own home, getting a sense of the various trim levels and options packages, and chatting in real-time with a Live product specialist should any questions arise.
Cadillac's play to introduce a virtual showroom experience makes sense as twice as many car shoppers begin their research online as at the dealership, according to Google data. Moreover, luxury car shoppers are generally the sort for whom time is the most indispensable resource of all, and Cadillac Live provides a welcome dose of flexibility that permits luxury car shoppers to explore thoroughly on their own time.