Good News, Europe: The Ford Bronco Is Coming Your Way

Dec. 15, 2022 3:37 PM ET by Jared Rosenholtz Industry News / 4 Comments

But you won't get the best one.

While American car enthusiast lusts over European hot hatchbacks and wagons that we can't buy here, off-road enthusiasts look across the pond at vehicles like the 2023 Ford Bronco and are filled with envy. According to Automotive News Europe, Ford is finally ready to bring its popular off-roader to select countries in the European Union, including Germany. Ford previously hinted at plans to sell the Bronco in limited numbers, but now it may expand the offerings.

Under the hood, Europeans will have a choice of the 2.3-liter turbocharged four-cylinder engine or the 2.7-liter twin-turbo V6. The former produces 300 horsepower while the latter develops 330 hp. Sadly, the Bronco Raptor and its 400-hp 3.0-liter twin-turbo V6 won't make the trip across the Atlantic.

That's probably for the best as the Raptor's 85.7-inch width would be impossible to park in a European city. Besides, Ford already offers the Ranger pickup truck as a Raptor in Europe, so the space for a high-speed off-roader is already filled. The Bronco will compete against the Jeep Wrangler, which has been sold in Europe for several years, and the Land Rover Defender.

Because the Bronco will be expensive to export, it will arrive in Germany with a 60,000 euro ($63,270) price tag. That puts it a lot closer to the Defender in price, especially compared to US prices. Ford plans to market the Bronco as a halo vehicle that emphasizes the "American Adventurous Spirit," the company's latest slogan for Europe. The Bronco will only be sold in left-hand-drive markets, so the UK is out of luck.

Ford has already sold more than 100,000 Broncos this year in the US, overtaking the smaller Bronco Sport, which sold around 92,000 units so far in 2022.

Bringing the Bronco to Europe was likely less a matter of popularity and more about making sure there were enough trucks to go around in Ford's home market. Production may finally be caught up with the order books because the Bronco is finally ready to tear up the European countryside.