If you can conceive it, the GMA team can visualize it.
By now, you know all about the Gordon Murray Automotive T.50. It's the spiritual successor to the McLaren F1, from the brain of the man who engineered the F1, making it, in many ways, a more fitting successor than McLaren's own Speedtail. It's difficult to know what to focus on most in the T.50, as there's so much specialness about it. From the bespoke Cosworth V12 that revs to 12,100 rpm to the three-seat configuration, or the crazy fan at the back of it, or the fact that it weighs just 2,160 lbs, the T.50 is an engineering marvel. Only 100 will be built, but for those discerning customers, the process of ordering their GMA T.50 will be just as special as the car itself.
In the video from British Top Gear Magazine, Gordon Murray describes the process of speccing a customer T.50. It starts with the world's coolest car configurator. Meet George. George is a real man, but he's responsible for bringing customers' whims to life through an advanced configurator built on the Unreal Engine, a graphics engine highly revered among the gaming and film industries.
GMA first provides customers with an inspiration book, a thick catalog showcasing dozens of configurations, but as the design team is quick to point out, that's just a starting point. Once you select the base for your inspiration, you can tailor almost anything else thereafter. Mention is made of more than 6,000 possible color combinations, and anything is on the table. If you want your car orange, for example, you can choose the exact hue, whether you want it lighter, darker, or otherwise, and see real-time adjustments made to the visualization in front of you.
Gordon expresses the desire for each of the 100 cars to be totally unique, going so far as to claim that if two buyers spec the same shade of red, GMA will mix the two paints slightly differently so no two cars are the same. Certain presets exist, such as black, silver, or dark gray wheels, as well as several hues for the brake calipers, but if you want something specific, you can have it. Other choices include satin- or gloss-finish carbon fiber trim, tinting for the carbon fiber bodywork, and the choice between solid roof panels or glass inserts, if you're willing to add an extra 10 lbs or so to the overall weight of the car. Even the color of the badges can be chosen by the buyer, as can the finish of the painted logos inside the engine bay.
Inside the cabin, you can choose individual seat colors, a center stripe, and on the latter, you can choose between a solid stripe, a dashed stripe, or a completely bespoke design of your own choosing. You can choose whether the upholstery is Alcantara or leather, and you can custom color the steering wheel leather in just about any fashion you choose. If you want something a little more subtle, you can choose contrast stitching instead.
Each and every detail can be visualized, making the process all the more fascinating, and thereafter, the final spec is sent to the customer digitally within two weeks for them to pore over further before approving the design. Once you finalize the design, you're gifted a box that contains paint, leather, Alcantara, and carbon fiber design samples to keep as a memento.
Murray explains though that all of these are no-cost options, with the exception of a bespoke paint that might take weeks to apply. Basically, when you buy a car of this caliber, why should you have to pay extra to have it the way you want it? The T.50 even comes with a standard tool chest with every tool needed to completely dismantle the car.
The experience is utterly remarkable, and the attention to detail is unparalleled. In Murray's own words, "We can do anything, it's so bespoke."
The first T.50s are scheduled for delivery later this year, and we can't wait to see them on the road.