Will there be a big price boost for all that lightweight aluminum?
Ford has made a big deal about its all-new F-150. Thanks to a major R&D and financial investment, the 2015 F-150 has a new aluminum body that cuts weight by around 700 lbs. when compared to its immediate predecessor. Sounds great. But how much of that investment will Ford pass down to customers? It’s an excellent question and today we have answer. The new F-150 will carry a starting price of $26,615 for the XL trim, and $31,980 for the XLT.
That’s a $395 increase for each compared to the 2014 F-150 XL and XLT, respectively. Ford states these two trim levels alone will account for up to 70 percent of F-150 sales. Pricing for the luxury trim levels, beginning with the Lariant, will start at $39,880. That’s a $895 increase. The King Ranch will go up by $3,615 to $49,460, and the Platinum trim is up by $3,055 to $52,155. However, Ford is making clear that these price increases aren’t due to the higher cost of aluminum over steel. The reason is that all five trims now have additional standard features. Despite all that, we predict that Ford will have absolutely no problem selling its new full-size truck. It will very likely keep its sales crown.