Electric Car

Guess Which Car is Loved Most by US Owners

First place shouldn't come as a big shocker, but second place might.

The Tesla Model S is, according to one study, the most loved car by its owners in America. We’re not entirely surprised by this finding, but it’s still interesting to learn nonetheless. Automakers are always trying to find out just how much people like or dislike their cars. Buyer feedback is essential data that’ll play a major role in future models. A research firm called Strategic Vision recently carried out a study that hoped to find which car(s) American car owners loved the most.

The San Diego-based firm created a so-called "love score" for cars that was based on "a vehicle’s total emotional response from buyers-drivers." More than a decade’s worth of research and consulting was utilized to create this scoring system. It was discovered that "the natural language was in a 'Love-Hate' context with nuances in-between," according to a firm rep. The scoring system worked like this: as measured on The Edwards Commitment Scale, ranges from 1=Hate it, 2=a Failure, 3=Unsatisfactory, 4=Satisfactory, 5=Excellent, 6=Delightful and 7=Love it. After the results came in, the Model S had a Love Score of 852, out of 1,000. It was followed by the Hyundai Equus (821) and the Cadillac Escalade (772).

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Tesla Model S
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