Of course, the car came with some strings attached.
Automotive brands like to promote themselves in many ways. One of these methods is to give athletes, singers, and game show contestants a free car. Most Super Bowl MVPs drive off in a Cadillac Escalade and Oprah gave every person in her studio a Pontiac G6 (and that still didn’t save the brand), but a little known fact is that Playboy also gives models an official Playboy car once they win the Playmate Of The Year Award. This time the car of choice came with some strings attached.
In this case, the vehicle is a white 2017 Fiat 124 Spider that went to Eugena Washington, the cover girl for the June 2016 issue and the newest playmate of the year. The car has a 1.4-liter turbocharged four-banger that makes 160 horsepower and 148 lb-ft of torque. It comes offered with either a six-speed automatic or six-speed manual, and if the current trend of women buying more manuals holds then it's possible Washington copped a three-pedal model. Even though the 124 is based off of the Mazda MX-5 Miata it gets a different exhaust, a limited-slip differential, and Blisten shocks. Along with the car Washington won $100,000 in prize money and a title that is sure to rocket her modeling career ahead.
Now for the caveat, and no, I’m not talking about the fact that Fiat didn’t giver her the sportier 124 Abarth. Washington needs to save that hundred grand check because after two years Fiat will take the car back. That’s right, the prize car is a lease, probably because the Fiat 124 will get a refresh when the new and lighter MX-5 Miata comes out and renders Washington’s promotional vehicle as useless. On the upside, Washington said, “I’m enjoying the ride, and right now I’m doing whatever I want to do, day by day. That’s how I live.” The Fiat may give her freedom, but Washington should trade up for an Alfa Romeo 4C if she wants a small Italian car that will enable her to enjoy life more. Photo by Charley Gallay, Getty Images for Playboy.