Secret email reveals what could have the birth of an empire.
Although some fans of Chrysler and its brands have yet to overcome its merger with Fiat and their subsequent shared models, it seems that other American loyalists could have been even more outraged had this scheme come into being. According to a report by the New York Times, Fiat-Chrysler chief Sergio Marchionne emailed Mary Barra, CEO of General Motors, back in March with a very unlikely proposal. Although they had never met in person before, Marchionne wasted no time and wrote that he would like to meet to discuss a merger.
According to the Times, the email went on to detail Marchionne's outlook, whereby global automakers must join efforts to save money. He told Barra that a merger between the two giants could "create an automotive superpower". Despite the ballsy move that would put any telemarketing cold-caller to shame, Barra immediately rejected Marchionne's request to meet. Not one to be swayed easily, Marchionne's March offer was followed by a statement in April, saying: "I think it is absolutely clear that the amount of capital waste that's going on in this industry is something that certainly requires remedy. A remedy in our view is through consolidation."