Industry News

Guess Which State Said 'NO' To The Santa Cruz

This Korean truck is about to get the green light. But who doesn't want it?

Having received excellent feedback for its Santa Cruz concept at the Geneva Motor Show this year, Hyundai will likely give the 'truck' the green light later this year, reports The Detroit Bureau. "There is a very high probability we get the approval of the truck soon," said Hyundai Motor America CEO, Dave Zuchowski. The Santa Cruz, which could be described as the crossover of pickup trucks, was submitted to customer surveys and received outstanding feedback across the country. Except for one state.

But as Zuchowski himself stated, "Texas isn’t considered part of the U.S. is it?" And even if the Lone Star State secedes, the Santa Cruz, which offered some innovative ideas in concept form, might be just what American buyers are currently looking for. Entering the growing market for small trucks, Hyundai's concept had some killer ideas like the slide-out rear bed extender and offered styling that will certainly help it stand out in the market. However, as we reported in the past, the concept we have seen was far from production ready. Will Hyundai manage to bring this unique style to production and win over Texas at the same time? We'll know soon enough, when the truck gets its final approval from Korea.

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