Just a few days ago a rumor was going around that Land Rover officials were strongly considering giving the production green light for a convertible version of the Range Rover Evoque. As a brief reminder, Land Rover unveiled an Evoque Convertible concept at the 2012 Geneva Motor Show. Some liked it, others not so much, but word has just come in that Land Rover has officially approved the Evoque Convertible for production, a move that will surely make the richest hairdresser you know very happy.

In all likelihood, the new drop top will begin production sometime in 2014 and will hit showrooms as a 2015 model. Expect it to have a fabric roof instead of a folding metal hard top. Another sure thing is that it'll share the same engine offerings as its hardtop two- and four-door counterparts. But here's the funny bit: Land Rover sees the Evoque Convertible as a potential competitor to the likes of the Audi TT Roadster and the upcoming BMW 4 Series convertible. We see it more as a competitor to the relentlessly mocked Nissan Murano CrossCabriolet. Only in this case, the open air Evoque may actually sell pretty well.