Here's proof that America's love of pickup trucks is showing no signs of fading, despite the popularity of SUVs.
While SUVs and crossovers continue to dominate auto sales around the world as sales of passenger cars decline, America's love for pickup trucks is still showing no signs of fading.
If you need proof, sales data released by manufacturers show that pickup trucks made up five of the ten best-selling vehicles in America last year thanks to new model launches like the next-generation 2021 Ford F-150, despite price increases, high demand for SUVs, and the disruption caused by the pandemic. Out of the 14.5 million vehicles sold in the US last year, the three best-selling pickups accounted for around 13 percent.
Last year, sales of Ford's F-Series trucks, which include the F-150 and its larger Super Duty siblings, totaled 87,422 units, a 12.2 percent decrease compared to 2019. Despite the lower sales, the Ford F-Series retained its position as America's best-selling vehicle for the 39th year in a row and the industry's top-selling truck for the 44th consecutive year. Ford took the lead by a huge margin: its closest competitor was the Chevrolet Silverado, with 594,094 units sold in the US last year making it America's second-best-selling model in 2020.
While F-Series sales were lower than last year, Silverado sales increased by 3.2 percent. Ram pickup sales, on the other hand, were down by 11 percent compared to last year with 563,676 units sold, but this was enough to make it America's third best-selling model in 2020. Slotting below the Ram was the Toyota RAV4 with 430,387 units sold, followed by the Honda CR-V (333,502 units), Toyota Camry (294,348 units), Chevrolet Equinox (270,994 units), and Honda Civic (261,225 units).
America's fourth best-selling pickup and ninth overall best-selling model in 2020 was the GMC Sierra with 253,016 units sold, an increase of 8.9 percent, while the fifth most popular pickup was the Toyota Tacoma. With 238,806 units sold, sales were down by four percent, but it still managed to outsell the Toyota Corolla.
This was also the first time Sierra and Tacoma made it to the list of America's top ten best-selling models. With newer models offering improved off-roading and towing capability, more advanced technology, and more comfortable interiors than ever before and the launch of a new wave of electric pickups like the electric F-150, Tesla Cybertruck, and Rivian R1T, pickup sales aren't going to slow down any time soon.