A sign of the times.
Electric vehicles are clearly becoming more and more popular, and that will start becoming true of electric motorcycles too. One of the most iconic brands in the motorcycle game is undoubtedly Harley-Davidson, a company that recently collaborated with Ford on a special F-150. Things aren't going especially well for the brand in terms of its electric motorcycle, despite it being quite a looker. While we hope that things start to pick up for the company on this project, HD has started working on an altogether different electric Harley bike, and this is the result. Dubbed Serial 1, it's the perfect blend of retro and modern.
The name is in reference to "Serial Number One", the name affectionately given to the first known example of a Harley motorcycle built in 1903. This also explains the design of the bike, with white tires, as well as a pair of leather hand-grips and a leather saddle bringing old-school styling to the 21st century in the classiest manner.
It was built in Harley's Product Development Center by a small group of "passionate motorcycle and bicycle enthusiasts" and they say that this electric bicycle is certainly "worthy of the Harley-Davidson name." Based on styling alone, we can't help but agree that this e-bike is in keeping with the kind of design you expect to see on a classic Harley.
Unfortunately, we don't have all that much to go on besides the photos but we can tell you that this e-bike will be sold through Serial 1 Cycle Company, a new subsidiary of Harley-Davidson and will be on sale in March of next year. Harley expects this to move the brand forward, making it more accessible for more people. Aaron Frank, the brand director of the new Serial 1 marque, says: "When Harley-Davidson first put power to two wheels in 1903, it changed how the world moved, forever. We hope to once again change how cyclists and the cycling-curious move around their world with a Serial 1 eBicycle." Hopefully, the brand has learned that competitive pricing is just as important as striking design.