Report

Has America Fallen Back In Love With Lincoln?

The new Continental has certainly piqued a lot of interest.

Lincoln may have been the go-to brand for enthusiasts wanting luxury in the past, but that hasn’t been the case for a long time now. However, things are looking up for Ford’s luxury brand. Automotive News reports that roughly 40,000 people have expressed interest in the brand’s upcoming Continental sedan. That’s nowhere near the same interest that Tesla has received for the Model 3, but it’s a good start for Lincoln. “This is the most buzz I’ve seen in a long, long time,” stated chairman of the Lincoln National Dealer Council, Dan Marks.

Lincoln is currently riding a high, with the automaker topping 100,000 sales last year. The last time Lincoln sold that many vehicles was back in 2008, and can be traced to the strong demand for crossovers and SUVs. This makes 2017 an interesting time for Lincoln to relaunch the Continental sedan as customers are clearly more interested in luxury SUVs. Expect to see a fair amount of marketing for the vehicle as the launch date draws closer. “Extensive prelaunch activities” are planned, director of global, Lincoln Matt VanDyke, told Automotive News. Only time will tell if Lincoln’s new Continental garners enough sales to be a hit.

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